With an extensive career in Optometry & business, leadership, optical retailing, business and brand development, training, optometry, technology and software design and development. Jim’s extensive technical expertise, operational understanding in running multiple Optometry practices provides and understanding the issues facing Optometrists in their daily schedules.

Jim has been a board member and past Vice President of the Australian College of Optometry & OSA/Cooper Vision Australia and a member of the Australian Contact Lens Industry Council. His dedication to business excellence, customer service and retail innovation has been recognised with over 25 national, local and government awards for retailing, customer service and software innovation.